Business/Sports Management


The graduate who completes this program will be able to:

  1. Efficiently and effectively communicate concrete and abstract ideas to a business audience.
  2. Cultivate an ongoing Christian worldview as the foundation and source for business, personal, and ethical practices.
  3. Sustain a core level of business acumen allowing effective engagement in for-profit and non-profit organizations.
  4. Influence others through effective management and leadership within varying cultural environments.
  5. Use and integrate current technologies to enhance communication skills, presentations, and project deliverables.
  6. Understand the impact financial and economic decisions have on open and free markets and individuals. 
  7. Demonstrate developmental progress in the five basic Student Goals as elaborated in the ABU catalog. 


In addition to the outcomes listed above, graduates who complete a concentration in sport management will be able to:

A. Gain a working knowledge of the sports industry (professional, collegiate, interscholastic and recreational/club sports) and how it contrasts with traditional business industries.

B. Effectively and efficiently communicate with stakeholders (fans, players, coaches, management/ownership, and league officials) and develop special communication skills related to sports and social media.

C. Understand how participation in sport, exercise, and physical activity affects psychological development, health, and well-being, as well as help individuals use psychological principles and skills to achieve optimal performance and derive satisfaction through sport participation.

D. Identify legal issues that confront contemporary organized athletics and sport management.

E. Apply knowledge and use of analytics in sports at various levels (ranging from coaches and athletes to paid sports analysts).

F. Understand the problems related to planning, designing, financing, and selecting of sites for a new stadium or arena, or leasing existing facilities.